The Suave Challenge | To help drive awareness of Suave Men and convince men to make the switch to grooming products designed for them. Also, to generate a “big idea” for the brand while providing ideas for realistic execution given budget constraints.
Through teamwork, we developed a total advertising program in our “mini-agency” addressing all ins and outs of a campaign, such as:
The digital and social media landscape • Positioning and branding • ROI, meaningful metrics and data mining • Creative brief writing and creative development • Understanding the consumer • New business • Presentation skills
